Immersive Experience

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Virtual reality

A VR system generates realistic images, sounds and other sensations simulating a user’s physical presence in a virtual environment. A person using VR equipment can “look around” the artificial world, move about in it and interact. VR headsets are head-mounted goggles with a screen in front of the eyes. Programs may include audio and sounds through speakers or headphones.

Augmented reality

AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to computer-mediated reality, in which a view of reality is modified by a computer. Augmented reality enhances one’s current perception of reality, whereas virtual reality replaces the real world with a simulated one. Augmentation techniques are typically performed in real time and in context with environmental elements, such as overlaying supplemental information. Elements are recognized through tagging (e.g. QR Code) or through imagery or pattern recognition.

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